BULLA, a meme token tied to the influencer brand around Hasbulla, drew a wave of retail attention after it appeared on Binance Alpha in June 2025, complete with points-gated airdrop claims. Price action around that window was violent: public market notes recorded sharp drops within minutes of claim phases opening, and commentary online repeatedly framed the tape as a classic FOMO-then-dump pattern. A later perpetual-futures listing does not rewrite the risk.
We are not claiming a court finding of fraud against any named person here. The consumer lesson is structural. Celebrity memecoins often concentrate supply with insiders, ride exchange marketing as legitimacy theatre, and punish late buyers when liquidity is thin. “Roadmap” storytelling and a blue-chip venue badge do not equal fair distribution or a product with cashflows.
If a tipster says a famous name “can’t rug on Binance,” treat that as a sales line. Check holder concentration, avoid leverage on toys you cannot value, and size any meme trade as entertainment money you can lose in full — or skip it. Nobody owes you a refund because the ticker trended.
If you already lost money on a tip funnel, start at Get help. Be wary of fake recovery pitches that follow viral dumps.
This article is for general information only. It is not legal or financial advice. Details change. If you have lost money, contact your bank or card issuer and use the routes on the help pages.