Crowdholding sold itself as open innovation with a crowd: businesses post tasks, users comment and test, and everyone is paid in YUP (also styled YUPIE). In ICO-era language the same token was meant to buy campaign slots, reward contributors, fund projects on the platform and circulate like an internal currency — a closed loop that supposedly tightened as usage grew.
The sale itself had to be cut down to earth. Public ICO trackers recorded ambitious early targets that the team later reduced; the finished raise was reported around a few hundred thousand dollars, far below the tens-of-millions hard-cap talk. Post-sale life looked busy for a while — airdrops, micro-tasks, “dividends” in tokens — which is a good way to keep a community chart-watching without proving a durable business.
UK Companies House shows CROWDHOLDING LIMITED (10301063) dissolved on 16 September 2025. Market pages still list the ERC-20 in places, but aggregators commonly note missing or near-zero trading. A dissolved company and a quiet token are not a conspiracy theory; they are what happens when the “economy of the crowd” never becomes a product people pay for in cash.
If a revival pitch appears, ask who controls the contract now, whether the company still exists, and where a real buyer sits — not how many free tasks paid out in YUP in 2018.
If this pattern matches something you’ve been offered, start at Get help.
This article is for general information only. It is not legal or financial advice. Details change. If you have lost money, contact your bank or card issuer and use the routes on the help pages.